Hi. Um, I wanted to hop on here today to talk about something that has been really top of mind. Um, last week, I onboarded an amazing client. She runs a small business. She's this incredible creator. Um, and I also started onboarding a larger client. And one of the things, and where there's overlap between the two, is just the overwhelm of marketing channels and the pressure that folks feel to keep up with them all. And I think that one of the things that is important to remember is just because you could. Doesn't mean you should. Just because there are tons of channels and you've seen your competitors or people within your industry kill it on those channels, doesn't necessarily mean that it's the channel for you. And additionally, I think that often we fixate on ideal state that we don't spend enough time thinking about realistic state. And if you can show up in the right way on 1 or 2 marketing channels and really build a deep connection with your audience there, that is going to drive such a greater impact than spreading that effort, that budget, pretty thin across all of these channels.

Hi. Um, I wanted to hop on here today to talk about something that has been really top of mind. Um, last week, I onboarded an amazing client. She runs a small business. She's this incredible creator. Um, and I also started onboarding a larger client. And one of the things, and where there's overlap between the two, is just the overwhelm of marketing channels and the pressure that folks feel to keep up with them all. And I think that one of the things that is important to remember is just because you could. Doesn't mean you should. Just because there are tons of channels and you've seen your competitors or people within your industry kill it on those channels, doesn't necessarily mean that it's the channel for you. And additionally, I think that often we fixate on ideal state that we don't spend enough time thinking about realistic state. And if you can show up in the right way on 1 or 2 marketing channels and really build a deep connection with your audience there, that is going to drive such a greater impact than spreading that effort, that budget, pretty thin across all of these channels.